New research shows that flavors play a critical role in attracting and retaining smokers into the vaping category, directly contributing to tobacco harm reduction. The results show that non-tobacco flavors, especially fruit-based flavors, are being increasingly preferred to tobacco flavors by adult vapers who have completely switched from cigarettes to vaper products. The most popular currently used e-liquid flavors in the US are fruit/fruit beverage, with dessert/pastry flavors next. Tobacco and menthol rank right behind them as most popular currently used flavors, respectively. This suggest that a U.S. vapers' journey towards quitting smoking are increasingly likely to start with, progress to, or be sustained by frequent use of vaping devices containing non-tobacco flavors. The declining popularity of tobacco flavors among adult vapers strongly suggests that flavor bans like the one recently passed in San Francisco, could see vapers return to cigarette smoking and discourage other adult smokers from switching. This is no good, that is something we need to prevent. The proportion of first-time vaping product purchases that were fruit-flavored has increased. Tobacco-flavored first purchases almost halved since the beginning. I hope that one day we live in a perfect world where every flavor ever is always available to everyone everywhere.

        The reason I decided to write about this topic is just to get everyone’s opinion on flavors. As the Manager of Vape Dojo Bel Air, I’m always interested in what the people want. Strangers becomes customers, customers become friends, and I could always use more friends. Using this information, I am very happy to see Vape Dojo release 4 new flavors…

Charlie Noble - Lemonade-Ice = $19.99 - We took some homemade lemonade fresh from the pitcher and made it just a little icy. Profile: Fruit, Primary Flavors: Lemonade, Menthol/Mint, VG/PG Ratio: 75/25, Bottle Size: 120ml.

Charlie Noble – Lemonade = $19.99 - Homemade lemonade fresh from the pitcher. Just like mom used to make. Profile: Fruit, Primary Flavors: Lemonade, VG/PG Ratio: 75/25, Bottle Size: 120ml.

Charlie Noble - Grape Lemonade = $19.99 - Also known as a Gremlin to Philly natives, this 50/50 mix of grape juice and lemonade is sure to give your taste buds a tingle. Profile: Fruit, Primary Flavors: Grape, Lemonade, VG/PG Ratio: 75/25, Bottle Size: 120ml.

Charlie Noble – Grape = $19.99 - Tart and delicious grape juice! Profile: Fruit, Primary Flavors: Grape, VG/PG Ratio: 75/25, Bottle Size: 120ml. 

        Make sure the next time you are in a Vape Dojo, you try these 4 new flavors by Charlie Noble. The first weekend we sold out! But it’s all good, we are already replenished. I personally feel all 4 flavors are a hit, but you be the judge. A 120ml for only 20 bucks… You can’t go wrong. If you are a beginner vaper I recommend these flavors. The research I have done and seen suggest Fruit flavors are the way to go. I personally prefer Dessert flavors and I hope to always sell tobacco and menthol flavors as well. What is your favorite type of flavor? Any questions or comments, please comment below in the name of research (lol). As always, Take Care & Vape on!

Eric M. Bowersox