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Today, FDA Commissioner Scott Gottlieb, M.D., announced several enforcement actions as part of a new Youth Tobacco Prevention Plan to stop youth use of – and access to – JUUL and other e-cigarettes.
FDA understands that many kids are using e-cigarettes with a particular set of characteristics: an appearance that closely resembles a USB flash drive, high levels of nicotine, and emissions that are hard to see. These characteristics may facilitate youth use by making the products more attractive to children and teens. Several of these products fall under the JUUL brand, but other brands with similar characteristics are emerging.
As part of the Youth Tobacco Prevention Plan to stop youth use of tobacco products – particularly e-cigarettes – the FDA is announcing several new actions and efforts, including: